Each individual who is involved in our business must clearly understand the brand’s basic values and the manner in which it is positioned in the market. We therefore INVEST heavily in staff training to ensure excellence in service standards.
Our company has one of the fastest growing brands in the Guyana (Crisco Products) and we carry five of the top selling brands in the market place (Ocean Spray, Clorox, Mott’s, Mistic and Goya).
Our vision for our brands is simple. We are very loyal to the brands we carry as we wish our customers will be. We recognize that good branding takes time but in the long run, it is one of the strongest assets our business has.
Our network gives us the flexibility we need in trading. Our reputation for reliability reassures that we will produce the best results possible; our dedicated team of professionals keep this company up-to-date and prepared for import and distribution; and we are not restricted to the Group’s products, meaning that we can move almost anything anywhere.
Guyana’s retail market can be
segmented into 5 covered markets – Supermarkets, Wholesale/Retail outlets, Variety
stores, Gas Stations, (convenience stores) and Market Vendors. There are between 40
to 45 major supermarkets in Guyana.
Supermarkets are primarily located in Georgetown and the surrounding areas. They
account for about 27-30 percent of retail food sales. Convenience stores (Gas
stations) and variety stores are more common. It is estimated that there are between
1,000 to 1,500 convenience stores and small shop`s in both urban and suburban areas.
Most are owned by independent individuals or family businesses and they account for
approximately 25% of the food sales. Wholesalers/Retail outlets account for an
additional 23% of the sales. The small street vendors account for the remainder of
the total food sales, about 25 percent of the market.
Shelf Spacing – With a typical
large supermarket carrying more than 30,000 different items or stocking keeping
units (SKU’s) on a daily basis, poor product positioning or an under-allocation of
space can kill a product before it achieves full sales potential. Our company
understands the importance of securing the best shelf space in the store for our
products. The main result of prime shelf spacing is an increase in customer
awareness resulting in a residual effect on sales (both repeat sales and sales
influenced by high promotion visibility).
Sampling – We have observed that product sampling typically yields much higher trial
than any other promotional technique. It’s the proven way to get the most effective
trial and to generate new customers.
Top Brandz carries over 600 product lines, including a wide variety of groceries, household cleaners, personal care items, beverages, various perishable items and automotive products. Established partnerships with several leading manufactures including McCormick, Kellogg’s, Welch’s, Ocean Spray, Cadbury Schweppes, Smucker, ConAgra, Clorox, Dial Corporation, Hain Celestian Group, Kimberly Clark, JM Smuckers, Voortman Cookies, Hormel Foods, and Florida Natural to name a few. These partnerships guarantee our customers receiving premium products at affordable prices.
